profeta | royalty
architecture, LLP
Imax Corporate Headquarters
Santa Monica, CA
60,000 square feet

IMAX Corporation commissioned HLW, with Scott
Profeta asthe senior project designer, to create a new
corporate headquarters and production facility that would
redefine the company as a serious player in the film
industry. Although design and construction of a new
facility was possible within the client’s twelve-month
schedule, the city’s approval process would add at least
another year. A simple remodel of an underused
warehouse, however, would quickly move through the
Building Department without an environmental analysis or
extensive design review. As defined by the City of Santa
Monica, a simple remodel must maintain at least fifty
percent of the existing exterior walls. Because of the
practical importance of these walls, the project design
was conceived around them - the old perimeter wall
wraps the clearly expressed new program elements
holding them together in a symbolic embrace.